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ABOUT SMILEYWORLD®

Born from The Original Smiley® Brand, SmileyWorld® is a creative universe filled with thousands of unique icons. Leading the global phenomenon of digital communication and focused on helping build a positive future, SmileyWorld® enables people to express themselves, their way. With bold, fun youth-oriented designs our collections empower expression and encourage everyone to Get Smiley®.

Street Art Meets Good Vibes with the Kipling x SmileyWorld® Collection 

Express your unique style with the Kipling x SmileyWorld® lineup. Designed for school, work, and weekend travel, this collection infuses iconic Kipling lightweight durability with energetic street-art graphics. Crafted with custom graffiti backpack prints like Happy Face Silver and sleek co-branded pullers, these carryalls transform everyday bags into bold pop-art statements. 

Stand Out in a Printed Graffiti Backpack 

Make a statement in the hallway or on campus with a head-turning graffiti backpack from our SmileyWorld® collaboration. Built with Kipling’s signature lightweight, water-resistant crinkle nylon, styles like the spacious Seoul Lap laptop backpack feature protective laptop sleeves, padded shoulder straps, and smart interior organization to handle busy schedules. Need smooth-rolling mobility for heavier loads or school days? The New Storia rolling backpack pairs smooth wheels with energetic street-art styling to make moving through crowds effortless. For more versatile carry options, explore our complete collection of lightweight backpacks engineered for all-day comfort. 

Spacious Totes & Rolling Bags With Kipling x SmileyWorld® 

Complete your favorite graffiti backpack from this collection with matching travel accessories and versatile everyday carry options. The Hye Lap tote bag offers easy shoulder carry for work or city outings, blending zip-top security with joyful pop-art energy. Keep stationary, tech cords, or cosmetics organized in the matching 100 Pens case, engineered with flexible interior loops, perfect to pair with our broader range of pencil cases. Browse our full selection of keychains to personalize your favorite gear. Live Light and explore the full collection today!